“Our vision is for a community where sport is used as a vehicle to create opportunities for all people to better their lives!” 
Brighton Cluster schools, Victoria In 2008, ruMAD? formed a partnership with The Big Issue to deliver a schools program associated with the Homeless World Cup. The aim was to raise awareness of the issue of homelessness and the power of sport to turn people’s lives around. The Brighton Cluster (comprised of six primary schools and one secondary college) held a MAD Day conference at Brighton Secondary College that focused on the question: can a ball change the world? They focused specifically on soccer (Homeless World Cup) but also had representatives from the AFL and ARL speak and run workshops on the day to look at how sport has created opportunities for them to better their lives, gain employment and set goals in life. Allan Murray (St Kilda FC) spoke about the Unity Foundation, which he co-founded. Unity Foundation supports young Indigenous Australians in accessing housing and employment and the development of leadership skills through sport. Dan Adams spoke about his experiences in South Africa with the Oaktree Foundation as the cluster ‘adopted’ the team of South Africa for the Homeless World Cup. Workshops on the day centered on homelessness, sport, judgments and stereotypes to taking action. They also heard stories from young people who had travelled to South Africa to play AFL in some goodwill matches and excerpts from the 'Australian Story' were screened which featured the Australian Street Socceroo team who would be competing in the Homeless World Cup.
